Tag : sell your photos online

Sell Your Photos Online The Easy Way

Posted by Benoit Maurel at 3:09 pm

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Lessons learned launching a start up

Posted by Elmar Platzer at 11:00 pm

Are we there yet? How many times must I have put this question to my very talented partners in crime, Derek (co-founder and CTO) and Kain (Creative and Marketing Director)? Wind back the clock to September 2007. It was two years ago when Derek and I met at my home to discuss a number of start up ideas. After some discussion we settled on pursuing two opportunities. Opportunity one was to develop an online sales tool for photographers, a project Derek had been toying with for almost a year, and opportunity number two isn’t even worth mentioning as it lasted a mere three weeks. We learned very quickly that a) you need focus and b) things generally require a lot more time and effort than you think.

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Photography marketing tips // planning overview (part 1)

Posted by Kain Tietzel at 8:58 pm

Your photography website is the most essential piece of your digital marketing strategy. A great website will enable you to capture new sales leads, improve your production workflow, enable you to understand your customers and increase your profitability. An ordinary website will just tell people who you are and what you do, and a bad website will only ever be seen by the people you tell directly and at worst, may present the wrong first impression. The success or failure of your online marketing depends upon a range of variables but you can save yourself a lot pain and effort by investing in some thinking time up front and plan your online strategy first.

All to often, photographers start their online marketing efforts by jumping into Photoshop and attempt to design a web page. In other circumstances, the photographer may have some coding skills and start building their own website in something like Dreamweaver. Or, the photographer uses an online gallery service and realises that their options are limited. Pretty quickly, the photographer ends up scouring photography forums and communities asking for recommendations on flash galleries, web hosting, JavaScript/Ajax libraries, “the best photo sharing sites” and such…

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It’s all about the photo!

Posted by Derek Clapham at 9:23 am

In this post, I want to tell you about a principle that I think is more important than any sales, marketing or workflow technique. I treat this principle as a rule in my work:

Your product must be the base of the business you are
trying to build – and your product must be good.

I’ll explain… As a photographer, your product is your photo. If your photos are poor, you can’t expect your business to succeed – it’s a no-brainer when you think about it. To make a living from your photography, you need to sell your work – this constitutes a business. Customers drive your business, and to attract them, your photo must be good. Keep Reading…